1). I found one of the quotes in the center of the page to be not surprising, but rather interesting. It states "industry structure drives competition and profitability, not whether an industry is emerging or mature, high tech or low tech, regulated or unregulated." Now that it is stated, I can't help but agree. Although I formerly believed that it wasn't necessarily the structure, but the other aspects, the author made it clear this was not so.
2). I was a little confused about the major misconceptions relating to innovation. He brings up the myth that innovation is planned and predictable & that this is based on the old concept that innovation should be left to the research and development department. The author then goes on to say that it is unpredictable. At first I was unsure about this concept but now I understand how this is so.
3). My first question would be to ask for more information on distinguishing temporary or cyclical changes from structural changes. My next question would be asking for various examples in this as this was slightly confusing for me as well.
4). I did not disagree with anything the author said.
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