Week 15 Reading Reflection

The biggest surprise to me was that customer loyalty is one of the best ways for growth. I guess I had somewhat understood this but reading about it surprised me. My dad always told me it is so much more beneficial to simply keep one customer rather than gain multiple more. The section on the control factor confused me as to how such a small difference in percentage could cause such a difference. I didn't disagree with anything, so two questions of mine would be: how would you increase the microfinance industry? What statistics are there to show that woman are more likely to invest in the household?